Interactive & Visual
Designed to champion personal style through ethical fashion choices, Spurr allows users to create a wardrobe inventory of their clothing, track the cost per wear of each item, the brand’s ethical policies and procedures and that item’s impact on our environment once discarded. Spurr is also intended to instill knowledge of garment wear and care, encouraging users to slow fast fashion by up-cycling the clothes they already own.
Fast fashion attributes 85% of textiles into landfill each year, enough to fill the Sydney Harbour annually and is responsible for 10% of all of humanities carbon emissions, more than all international flights and maritime shipping combined. These are shocking statistics and although designers have played a large part in allowing fast fashion to operate and exist, it’s also our job as designers to implement solutions and workable outcomes which slow the course of industries such as this which are negatively impacting our world at unfathomable rates.
Therefore, Spurr’s intention is to make users re-think their choices and attitudes towards fashion. In doing so, Spurr allows users to create a wardrobe inventory of their clothing, track how old their clothes are, when they were purchased (new or second-hand), how often items are worn, the cost per wear of each item, the brand’s ethical rating and that item’s impact on our environment once discarded. Spurr utilizes AR and AI technology to predict and suggest outfits for users based on their wardrobe items, so that users can save and access outfits again and again, to eliminate feeling lost or stuck about what to wear.
Overall, Spurr intends to encourage users to make more conscious, ethical fashion choices, up-cycle the clothes they already own, buy less and ultimately slow the course of consumerism which attributes to fast fashion.
Watch a walkthrough of the Spurr mobile application below to gain an insight as to how the application is intended to be used.
You can also test the Hi-Fi Prototype of Spurr via the button link that follows.
Hannah is highly inquisitive about experience design; how users interact with technology, shape it and change it. Passionate about understanding the ‘why’ behind what drives technological change in consumerism and business, Hannah believes understanding the user and their needs is crucial. With an intention to create work that has an impact and purpose, Hannah strives to design digital products that serve our world for the better.