Interactive & Visual

Haunted Mansion Collection Visual Identity

The Haunted Mansion Collection is a visual identity and branding experience centred around gothic style homewares. Designing a branding and visual identity for the Haunted Mansion Homewares Collection is more than just the aesthetic of the solution, but how people will in turn respond to the experience created by the collection as a whole.

project overview

Branding is one of the first impressions a customer encounters in their experience when purchasing an item, particularly when shopping online. Creating a cohesive and appealing visual identity has been shown to build trustworthiness and minimise rapid rejection. Therefore, as a new homewares collection for the company it was vital that customers trust and engage with the aesthetics. The minimum requirement for the collection was the design and development of a logo that could be used for product labels.

After discussing the scope with the client, the scope was expanded to also include the design of swing tags, postcard, and social media imagery.
In order to design and develop a visual identity that aligned with the current branding of the company, key words were extrapolated as a starting point, along with a mood board, to discuss with the client. Once the direction was confirmed, the design process continued with ideate, design, prototype, and implement.


mockup of label on boxes

Product Box with Label

Mockup of the Product Label on a Parcel Box
mockup of swing tag with logo

Product Swing Tag

Mockup of the Collection Logo on a Swing Tag

Packaging Mockup

Mockup of all elements designed and created for the use in product packaging

Website and social media imagery

Brianna Kerr

As a graphic designer, branding and visual identity is something that Brianna is incredibly passionate about. They see every design as a chance to create an experience that is memorable, purposeful, and engaging. Brianna’s values as a designer stem from their learnings of human-centred design and embodiment, whereby people respond to a design not by its physical, or digital, form, but through their own physical self, bodily skills, and cultural understandings.